Privacy Policy

Last Updated: 2019-01-22

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from lithelashes.com (the "Site"), which is operated by 2666898 ONTARIO INC., (“Lithe Lashes”, “we”, “us”, or “our”).

By using the Site, or by choosing to submit personal information to us, you consent to all of the terms of this Privacy Policy. If you do not agree with any terms of this Privacy Policy, please do not use this Site or submit any personal information to us.

PERSONAL INFORMATION WE COLLECT

“Personal information” is information about an identifiable individual, such as your name, address, telephone number, email address or payment information.

Our Site is direct to consumers in Canada and allows you to purchase and ship our products to delivery addresses within Canada and the United States.  When you make a purchase or attempt to make a purchase through the Site, we collect certain personal information from you, including your name, billing address, shipping address, payment information (including credit card numbers or other payment information we are able to accept from time to time), email address, and phone number. We refer to this information as "Order Information".

We may also collect other personal information you choose to provide us, such as if you contact us through e-mail, telephone, mail, or other correspondence, of if you otherwise choose to provide us with your personal information.

In addition, when you visit the Site, we may automatically collect certain other information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons", "tags", and "pixels" are electronic files used to record information about how you browse the Site.
  • Your browser gives you the option to reject cookies. However, setting your browser to reject cookies generally hinders the browser's performance and may adversely affect your experience while using our Site.

    HOW DO WE USE YOUR PERSONAL INFORMATION?

    We use the Order Information that we collect generally to fulfill any orders you have placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

    Additionally, we may use this Order Information and any other personal information you choose to provide to us to:

    • Communicate with you;
    • Screen our orders for potential risk or fraud;
    • Respond to your questions or inquiries;
    • To conduct market research and surveys;
    • To conduct promotional activities, including contests;
    • To improve our products, services and Site; and
    • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

    We may also use personal information for other purposes that are disclosed to you and to which you consent, and for any other purposes which are permitted or required by applicable law.

    We may use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

    SHARING YOUR PERSONAL INFORMATION

    We share your personal information with third parties to help us use your personal information for the purposes we have described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.

    We also use Google Analytics to help us understand how our visitors use the Site -- you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: nups:iitoois.google.com/dlpage/gaoptout.

    We reserve the right to transfer any personal information we have about you in the event that we merge with or are acquired by a third party or should any such transaction be proposed. We may also use, or disclose your personal information to third parties, if we have reason to believe that using or using or disclosing such information is necessary to: (i) conduct investigations of possible breaches of law; (ii) identify, contact, or bring legal action against someone who may be violating an agreement they have with us; (iii) investigate security breaches or cooperate with government authorities pursuant to a legal matter; or (iv) to protect our rights, safety or property.

    Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

    DO NOT TRACK

    Please note that we do not alter the data collection and use practices we describe in this policy if you use a Do Not Track signal from your browser.

    YOUR RIGHTS

    You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. We will use reasonable efforts to comply with your request; however, in some cases we may not be able to allow you to access or delete certain personal information in certain circumstances, for example if it contains personal information of other persons, or for legal reasons. We may require you to verify your identity before allowing you to access your personal information.

    DATA RETENTION AND SECURITY

    When you place an order through the Site, we will maintain your personal information for our records for as long as it is needed for the purposes we describe in this policy unless you ask us to delete this information.

    The security of your personal information is important to us. We protect your personal information by maintaining physical, organizational and technological safeguards intended to help protect against unauthorized use, disclosure or access. Personal information may be accessed by persons within our organization, or our third-party service providers, who require such access to carry out the purposes indicated above, or such other purposes as may be permitted or required by the applicable law.

    Although we have taken measures to help protect our Site, computer systems and any personal information that we have collected from unauthorized use, access, disclosure, misuse, alteration or destruction, no security measures can provide absolute protection. We cannot ensure or warrant the security of any information you provide to us.  

    Some or all of the personal information we collect may be stored or processed on servers located outside your jurisdiction of residence, including in the United States, whose data protection laws may differ from the jurisdiction in which you live. As a result, this information may be subject to access requests from governments, courts, or law enforcement in those jurisdictions according to laws in those jurisdictions.

    CHANGES TO THIS PRIVACY POLICY

    We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We will reflect any such modifications to this Privacy Policy on our Site. Your continued access to and/or use of the Site after any such changes constitutes your acceptance of, and agreement to be legally bound by, this Privacy Policy, as revised. Please periodically review this Privacy Policy so that you know what personal information we collect, how we use it, and with whom we may share it.

    MINORS

    The Site is not intended for individuals under the age of majority in the jurisdiction where they live. If a child has provided us with personal information, his or her parent or guardian may contact us for the purpose of deleting this information.

    YOUR CALIFORNIA PRIVACY RIGHTS

    California Civil Code Section 1798.83 permits residents of the State of California to request from certain businesses with whom the California resident has an established business relationship a list of all third parties to which the business, during the immediately preceding calendar year, has disclosed certain personally identifiable information for direct marketing purposes. We do not share personal information about our consumers with any third parties for their own marketing purposes. We are required to respond to a customer request only once during any calendar year. To make such a request you should send a letter to Lithe Lashes, Attn: California Privacy Rights, 373 Front Street West, Unit 810, Toronto ON M5V3R7, Canada. In your request, please attest to the fact that you are a California resident and provide a current California address for our response. Please be aware that not all information sharing is covered by the California Privacy Rights requirements and only information sharing that is covered will be included in our response.

    CONTACT US

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at info@lithelashes.com. You may also contact our Privacy Officer, Linda Secondi, by mail using the details provided below:

    Lithe Lashes

    [Re: Return]

    373 Front Street West, Unit 810, Toronto ON M5V3R7, Canada